February 2007 | From the Editor
Who We Are
There’s very little glory in magazine editing. Sitting behind our computers, doling out assignments and pouring over incoming drafts, editors are rarely more to readers than a name buried in a masthead. While most mediaphiles could easily tick off a dozen TV reporter “personalities” and probably a handful of notable print journalists, I doubt anyone outside the industry could name five magazine editors off the top of their head. Cross out those in that list better known for their neurosis than for the quality of their work, and you’d be lucky to name one.
But for as little as you think about us, we are manically obsessed with you. You’re the star of our conference calls and the topic of our water cooler conversations. You haunt our commutes, our morning showers, our savasanas and our coffee breaks. With our professional existence devoted to sussing out the nuances of what you think, what you like, what you need and what you’re looking for, a little neurosis seems like standard occupational hazard.
Above all, what we’re most desperate to know is just exactly who are you? We cherish each one of your letters as a clue to divining the secrets of your identity, and delight in printing them each month. (To the guy who emailed the request that we pass his script on to December’s covergirl: my computer ate your note, and I was bereft. While I’m sure “Lithe Blonde Girl” would love to star in your movie, she’s a stock photo model, the only media job possibly even more anonymous than editor). When you deign to write about us in your blogs — I’m talking to you, Lars von Trier! — we dissect your commentary with archeological intensity, passing your URL around the office and visiting and revisiting your site, in hopes you’ll say something new. Each month we paper Los Angeles with over 50,000 copies of Whole Life Times. If only we could follow each one to its final coffee table, car seat, lunch counter, trashcan or recycle bin end.
To those longtime readers, the ones who regularly write in, the ones who stop by our booth at festivals and community events and give us hugs, happy to meet the team behind “their Whole Life Times, ” my presence penning this column may come as a shock. After nearly two decades of deftly and lovingly fostering the magazine out into the world each month as Editor in Chief, Abigail Lewis has moved on to her next adventure. Working side by side with Abigail for the past two and half years has been a joy and a blessing, and I am humbled and grateful to take up the torch.
And while I can’t promise we’ll stop cyber-stalking all you readers out there, I’m looking forward to designing some better opportunities for us to interact. Look for WLT-sponsored events, concerts, parties, film series, art openings and salons in our pages and in your neighborhoods over the coming months, along with an overhaul and update of our online offerings. We’re quickly approaching our 300th issue as LA’s go-to source for sustainable, healthy urban living and cutting-edge community news. It’s about time we got to know each other.
—Eliza Thomas, Editor in Chief
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